The fashion industry is currently experiencing a time of huge change: brands are becoming more environmentally conscious, striving to implement more ethical manufacturing processes, and improving interaction with their audiences through the use of technology.
Opportunities are opening up for creative designers to be drivers of change, and innovators in every area of fashion design, production, sales and marketing. With exciting ideas we have more power to create positive change within a fashion industry.
The fashion industry is one of the most dynamic and rapidly growing industries in the world.Designers must create graphics that fit with current trends and styles, while also appealing to a wide range of consumers. Fashion designers often work with marketing departments to develop campaign visuals, which are designed to attract new customers to their brands.
Fashion industry graphic design and branding refers to the design or re-design of corporate and fashion labels, advertising, CD and DVD covers and product packaging. Fashion industry graphic design and branding encompasses all aspects of the design process, from the conception of the idea or concept, through to the development and presentation of the finished product. Common services provided by a fashion industry graphic designer include the design and production of visuals for trademarks, labels, advertising, promotional materials, Web sites, magazines and catalogs.
In Pictures and In Words
A fashion industry graphic designer will typically have a college degree in graphic design, although a related field such as marketing, advertising or business administration may also be relevant. In addition, a fashion industry graphic designer will typically have experience in graphic design for print, digital and other media. A fashion industry graphic designer may work with a variety of clients, from small start-ups to large corporations. Some common clients of a fashion industry graphic designer include fashion designers, footwear designers, cosmetics designers, jewelers and other accessory designers. Examples of how a fashion industry graphic designer might work in a particular situation include the design of a corporate logo, the design of a label for a fashion brand, the design of advertising for a fashion company, or the design of product packaging for a fashion brand.
brands are becoming more environmentally conscious
The fashion industry graphic design and branding field is very diversified and involves a wide range of skills and knowledge. Graphic design refers to the skilled creation of images for print, digital and other media. In its most general form, graphic design is the cultivation of an aesthetic awareness in the design and production of any visual communication. Graphic design is a highly specialized activity, requiring knowledge of typography, photography, layout, graphic design software and many other creative arts, and requires an understanding of the role that an image can play in communication.